Case Study: Appraisal Institute
Ecommerce, where you want it.
The Challenge
Appraisal Institute, the global membership association of professional real estate
appraisers, needed an ecommerce solution that would tie into existing membership
systems on their website. This way, they could sell memberships right alongside
books, recorded webinars and more.
The Solution
BlueBolt was able to build an ecommerce subsite that is embedded in the main Appraisal
Institute site. This way, visitors can easily navigate to the store within the site,
but the ecommerce portion could be managed separately from the content. Additionally,
BlueBolt created a Mega Navigation system to organize content in a visually appealing
and easy-to-use format.
The Results
With these enhancements, Appraisal Institute was able to provide both members and
non-members with a cohesive and fluid visitor experience, whether shopping or just
viewing content.