EMAIL MARKETING
Many customers want to get information on a company's new products, their sale items, and any new happenings. For this reason, we offer Email Marketing products that allow our clients to target their customers with relevant information. This is done in a way to engage/re-engage them for more sales and contact opportunities. Here are some of the key things you should know:
Only messages to those that have asked for your email product should be solicited
If the list is bought, be very attentive to those that opt out of your list, or ask to be taken off the lists. This should be a non-negotiable relationship...if someone doesn't to be on your list, you must respect their wishes.
Be judicious with the emails
Depending on the industry, it is hard to tell exactly how many emails should be sent via email lists, and how often. For that reason, we advocate using common sense in order to temper the sales approach and not allienate advocates and customers with what could be looked on as junk mail.
Some Email Marketing products can track conversions
The products vary in complexity, but some Email marketing campaigns can allow for aggressive analytic reporting, even providing click-through rates, and conversion tracking.
Done incorrectly, your emails could look like Spam
Not all Email Marketing products work the same ... in order to avoid getting caught in the spam filters that many Email servers employ, we can help to ensure our clients utilize only enterprise level solutions that help to legitimize the email marketing campaign.