Rossi is one of the oldest furniture stores in Chicago's Western Suburbs, and has three (3) retail locations.  The flagship location in Downer's Grove, IL is approximately 40,000 sq. ft. of showroom space.

 

A great deal of thought was put into the Rossi website design...because of the upscale nature of the products, we were tasked to work out a website version of the store and to actually capture the personality of the successful brick and mortar portion of their business.

 

In the end, we decide to implement a design that would accomodate what they do best ... show off beautiful, intriguing, and eclectic furniture.  It was decided to do this with an advanced flash module that presents the furniture images in a fading slideshow.  It works flawlessly.  The website was built on a content management system with an advanced content editor and has a seemless integration to all its functional components:  Content Administration, Email Marketing, and Flash Module.