Indian Motorcycle came to BlueBolt with a need to reinvent their online identity, and replace an existing flash website.  We were able to provide a number of tools that Indian had sorely lacked, especially as their oncoming new [2009] motorcycle launch becomes ready for launch.  There were (are) many people that have been anxiously awaiting the bike's delivery.

In order to prepare for the motorcycle launch, BlueBolt was contract to deliver the marketing site, which is launched, help to prepare a 'build-the-bike' flash tool and quoting engine, and an ecommerce module to sell their branded apparel and accessories (in case you don't know Indian, they have a near-fanatical customer/support base).  At the same time, the website needed a creative, inviting look and feel, an interactive blog, flash slideshows to show off user/customer images, and solid marketing messages that will help keep their prospective clients interested to find out more until the actual product launch.