The Challenge
Holly Hunt, the leader in luxury home furnishings, views their online components as tools for interior designers. The website is essentially an online catalog as well as an inventory management system for designers. HollyHunt.com has become an incredibly successful marketing tool for Holly Hunt over the past three years.
For mobile devices, however, this website had poor usability. Considering the rate of increase in mobile device use for accessing the internet, Holly Hunt recognized that they needed another tool to assist designers that wanted to access their website via mobile. Additionally, since more people are starting to read email on their phones, Holly Hunt estimated that their email campaigns would be more successful with a mobile site for subscribers to click through to.
Another part of the challenge was building a mobile website from a WCMS (Web Content Management System) running on a version that does not have a mobile component built in. The mobile website would have to be a custom development project. Therefore, Holly Hunt sought the creation of a new mobile website.
The Solution
Holly Hunt selected BlueBolt Solutions to build their mobile website. Holly Hunt was looking for a vendor that, in addition to building the mobile site, could provide maintenance services for all of their online applications in the future. BlueBolt most closely matched their needs for a development partner.
BlueBolt’s development team created a sleek and user-friendly mobile site for HollyHunt at http://www.hollyhunt.com/mobile. Curt Kendall, Director of Marketing stated, “I’m thrilled with the results of the mobile site. It looks great and has the functionality we were looking for. It’s a great first step.”
The Results
- Sleek-looking mobile website that provides an increased user experience for mobile visitors.
- Mobile traffic to the hollyhunt.com domain has seen a 345% increase in traffic over the past year.
- Both websites are now easily managed with one system.