Hudson, a global leader in professional recruitment, staffing and talent solutions, re-launched 27 websites worldwide beginning in late 2011 to add enhanced value for employers and job seekers alike. The new sites offer an improved global job search feature, an enhanced organized structure for Hudson’s massive amount of valuable staffing and employment resources, and a Web Content Management System (WCMS) to allow Hudson’s marketers to easily manage website content.
A web content management system (WCMS) was required by Hudson to manage both their extensive amounts of content as well as to allow web managers and marketers to update and optimize their website for lead generation. The Hudson case was unique as their WCMS required localized language content capabilities. This required many of the web portals to be produced in English as well as their respective languages, some with up to 3 dialects.
Hudson chose BlueBolt Solutions for website development services based on their extensive experience with the DotNetNuke WCMS and the PackFlash DotNetNuke module suite.
The DotNetNuke (DNN) Enterprise Edition WCMS was the clear platform choice for Hudson, as their previous website and hardware were based on a Microsoft server. DotNetNuke being an ASP.NET (Microsoft) based system assured a smooth transition for Hudson. Additionally, the latest version of DNN provides simple to use but extensive content management functionality that Hudson had not experienced with past websites. This empowers Hudson’s web managers and marketers to update and optimize their website for lead generation without the need to wait for IT to make changes. DNN has multilingual capabilities built in, allowing for localization based on visitor language.
“Thousands of organizations like Hudson are delivering highly engaging commercial websites much faster with DotNetNuke.”
-Bob Cortale, SVP Sales, DotNetNuke Corp.
These DotNetNuke features in conjunction with the DotNetNuke module suite, PackFlash Constellation, created an incredibly powerful WCMS. PackFlash Constellation allows Hudson’s web managers and marketers to manage various types of multimedia content (videos, blogs, white papers, events, images, and more) on their website and relate this content to each other in meaningful and engaging ways. This interrelated content is designed to improve visitor interaction and lead generation. Combining the DotNetNuke WCMS and PackFlash Constellation Module Suite allowed BlueBolt to accurately and effectively meet the complex needs for Hudson within a tight time frame.
“BlueBolt and Hudson pulled off a very challenging project with many moving parts, as well as a demanding deadline.”
- Leah Burdick, Global Marketing Director, Hudson
Hudson and BlueBolt ultimately built 27 websites across the globe, poised for lead generation. Hudson’s marketers can now easily optimize the content on their website to drive more traffic, increase value for visitors and generate more business leads.
Hudson saw some quick successes within just a few months of the website launches, including increased lead quality from the Recruitment Process Outsourcing website, http://www.hudsonrpo.com, and the ability for other country sites to capture leads that had never been able to before.
“We’ve received incredible feedback from candidates and clients alike. People internally feel proud of the website. It puts our marketing in a position to be more effective.”
- Leah Burdick, Global Marketing Director, Hudson
About Hudson Global, Inc
Hudson Global, Inc. is a leading provider of permanent recruitment, contract professionals and talent management services worldwide. Clients partnering with Hudson achieve greater organizational performance by attracting, selecting, engaging and developing the best talent for their business. With a global presence of more than 2,000 employees operating in approximately 20 countries, Hudson delivers great people and great performance.
About BlueBolt Solutions, LLC
BlueBolt Solutions is an interactive web development agency focused on client empowerment. Founded in 2005, BlueBolt has served hundreds of clients in a host of different ways. They are a functionality and technology centric agency, committed to providing clients three things: a solution that elegantly meets the client’s business needs, a solution that can be intuitively managed by the client, and fair and accurate project scoping.
About DotNetNuke Corp.
DotNetNuke software is used by developers, designers and business people to quickly build and easily maintain websites and social properties of all kinds. DotNetNuke is the number one social Web content management solution and adaptive web platform in the Microsoft ecosystem – more than 700,000 websites have been deployed worldwide are based on DNN. The online store speeds up this process by offering thousands of apps and add-ons that quickly and easily extend the DNN product. Thousands of organizations, including True Value, Bose, Cornell University, Glacier Water, Dannon, Delphi, USAA, NASCAR, Northern Health, and the City of Denver have leveraged DNN to deploy highly engaging, business critical websites. The DotNetNuke open source project has exceeded 7 million downloads, fueling an active global community one million strong. DNN Corp. was named as one of the fastest growing private companies in America on the 2011 Inc. 500 list. Founded in 2006 and funded by Sierra Ventures, August Capital and Pelion Venture Partners, DotNetNuke Corp. is headquartered in San Mateo, California, with offices in Vancouver and Amsterdam.
About PackFlash, LLC
PackFlash is a developer of modules for the DotNetNuke Web Content Management System (WCMS). Based in Chicago and founded in 2008, PackFlash produces superior, intuitive modules that push the functionality of the DotNetNuke WCMS to new limits. PackFlash offers Constellation, a premium DotNetNuke module suite with advanced publishing capabilities. For more information, please visit http://www.packflash.com.