Case Study: InPro Corporation

The Challenge

InPro Corporation, the leader in protective building decor products often found in healthcare, hospitality and education type facilities, has a very diverse and robust product inventory. It also was maintaining two separate websites: a marketing website as well as an ecommerce website. These websites needed to be merged into one while preserving SEO (Search Engine Optimization) quality. Additionally, the ecommerce portion of the new site needed integration with InPro's ERP (Enterprise Resource Planning system), Macola.

The Solution

BlueBolt redesigned and developed the new joint website with back-end integration to the Macola ERP and created several sophisticated wizards to help clients with an intrinsically complex buying process. One of the wizards is an AJAX-enabled product configurator that populates options based on previous selections instantaneously. The other is an AJAX-enabled Request for Information selector that loads swatches and samples right into a modal pop-up window, letting clients efficiently select the samples and documentation they are interested in.

BlueBolt was also able to combine the corporate and ecommerce sites into one while preserving SEO quality with extensive redirect functionality, in line with SEO best practices.

Lastly, BlueBolt set InPro up with the Constellation CMS to easily manage products and their related documentation. The InPro marketing team is able to upload documentation, add the corresponding tag, and have it dynamically appear on the product page without any further management.

The Results

The merger of the two sites allows clients to get all of the information they need in one site. Through BlueBolt's SEO tactics, clients were still able to find the new InPro Corporation website through the same search terms and page rank was not affected.

Additionally, the client experience was further improved with the sophisticated Request for Information wizard, Product Selection wizard and product specifications being tied to the actual product page. Product information is now easily accessible for clients, increasing conversions and customer loyalty.

InPro Corporation is saving time and money on website management with the advanced Constellation CMS. The InPro team can easily add content and products and dynamically link them to each other with little-to-no technical knowledge.