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Case Study: Mark Shale
A site that changes
as quickly as the seasons in Chicago.
The Challenge
Mark Shale, a premium fashion retailer located in Chicago, formerly maintained an ecommerce website but found that most customers would browse the clothes online but preferred to come into the stores to make purchases. Mark Shale's marketing team recognized that resources were being wasted supporting an ecommerce site and instead decided to maintain a website that could capture its dedication to customer service and fashion.
The Solution
BlueBolt designed and developed a sleek new website that Mark Shale can easily manage with the Constellation CMS (Content Management System). Together Mark Shale and Bluebolt created an online periodical of fashion that brilliantly showcases new outfits and talented designers. Additionally, with the website's advanced management functionality, Mark Shale can completely change the look of the website with few steps and little-to-no technical knowledge.
The Results
Now, Mark Shale has a website that is as fashion forward as its stores and engages its customers in new and exciting ways. We never know which trends will take off next. Mark Shale's new website allows them to stay one step ahead.
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"The Mark Shale website is a work in progress and BlueBolt is constantly working together with us to make it better and stronger. From a customer service standpoint, BlueBolt has been amazing."
Marilyn Frank
Director, Web & Media Marketing
Mark Shale
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