Case Study: Mark Shale
A site that changesas quickly as the seasons in Chicago.
Mark Shale, a premium fashion retailer located in Chicago, formerly maintained an
ecommerce website but found that most customers would browse the clothes online
but preferred to come into the stores to make purchases. Mark Shale's marketing
team recognized that resources were being wasted supporting an ecommerce site and
instead decided to maintain a website that could capture its dedication to customer
service and fashion.
BlueBolt designed and developed a sleek new website that Mark Shale can easily manage
with the Constellation CMS (Content Management System). Together Mark Shale and
Bluebolt created an online periodical of fashion that brilliantly showcases new
outfits and talented designers. Additionally, with the website's advanced management
functionality, Mark Shale can completely change the look of the website with few
steps and little-to-no technical knowledge.
Now, Mark Shale has a website that is as fashion forward as its stores and engages
its customers in new and exciting ways. We never know which trends will take off
next. Mark Shale's new website allows them to stay one step ahead.