Case Study: Music Direct The sweet sound of complete system integration. The Challenge Music Direct, the online music superstore, was looking to upgrade to a more robust ecommerce CMS (Content Management System). The ERP (Enterprise Resource Planning System) that contained all of their product, inventory and customer data was only created to integrate with their former, limited ecommerce CMS. They needed BlueBolt to somehow get this closed ERP data to integrate to a new, more powerful ecommerce platform. The Solution BlueBolt restructured and developed an ecommerce website for Music Direct and was able to fully integrate and sync the necessary ERP data, regardless of the ERP's limitations. BlueBolt also included sophisticated product sliders on multiple pages to showcase various product groupings, as well as customized predictive search, shipping and coupon options. The Results The results include a powerful interface for Music Direct's marketing team to manage its online store and an website that is always up-to-date. Additionally, customers receive an enhanced user experience where they can find what they want (and what they might not know they want) and check out with ease.

Music Direct, the online music superstore, sells audiophile hardware, audiophile music and analog gear including turntables, vinyl records, sacd, import and domestic vinyl and more.