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Evaluation of the Verizon Data Breach Incident Report for 2017

BlueBolt takes a look at the 2017 Verizon Data Breach Report and provides insight into the numbers and a perspective on what is going on.

Landing Page Optimization - The Art and Science of Conversions

Knowing how to take advantage of landing pages, how to properly optimize the stand alone page, and convert a visit into a lead is what often separates successful online businesses and those that fail.

A look into How Marketing Automation Impacts B2B Marketing

As opposed to B2C marketing, B2B customers are much more sophisticated. They are more informed about the marketplace and take their time to seek out information and to make highly informed decisions based on their market research. Businesses that sell to other businesses (B2B) need to consistently remain at the top of the mind of their prospect list and well as maintaining critical relationships with their existing customers.

Welcome to the Dark Side: What The Dark Web Means to Your Business

Within an overlay networking corner there exists a different side of the World Wide Web. Something many have never accessed and still others have never heard of. It is the dark web. But what exactly is the dark web, and should business owners and network administrators worry about what takes place on the other side of the Internet?

Best Ways to Generate Leads for Your Marketing Campaign

Among the many challenges that businesses face, one of the most significant one is finding the right people who will be interested in the products and services. Data collected by CSO Insights shows that 68% of B2B companies still struggle with lead generation. This article discusses ideas on how to generate more leads.

Predictions for the Direction of Enterprise Search in Membership Associations

Based on the current technology and the features most requested, this blog post explores some of the most likely predictions for the direction of enterprise search in membership associations. 

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