BlueBolt built out the commerce solution for Music Direct, leveraging a blend of technologies that optimized overall site performance and page load times, along with an optimized buying experience. This included a streamlined usery journey to reduce friction and create a more efficient way for users to find products, add to cart, and checkout with minimal clicks.
The Music Direct website and ecommerce solution was built with a direct integration to their ERP solution, enabling up to date information related to products, inventory, shipping, and account details. This further enhanced the back-office processing operations as their previous site was not providing a seamless integration of data. BlueBolt also built a significant amount of custom functionality for pricing rules, to manage multiple promotions, discounts, and pricing rules across categories, brands, and individual products. And with such a large catalog and repository of content, BlueBolt leverage an elastic-based search to tie it all together and return the relevant results, content, commerce, or both, to the end user.