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Personalization - The Ultimate Tool for Creating a Competitive Advantage

Webinar Thursday, November 17th, at 1PM CT

Personalization: The Ultimate Tool for Creating a Competitive Advantage

Personalization and customization of the customer experience at every touchpoint is critical to creating a lasting and successful relationship. Customers and website visitors are continuing to demand relevant customer experiences in every part of the buyer's journey...and beyond. For example, nearly three-fourths (74%) of online consumers get frustrated with websites when content (e.g. offers, ads, promotions) appear that have nothing to do with their interests (Janrain & Harris Interactive, 2015).

This webinar will explore why personalization is important, how personalization works, what it can do for your organization, and provide examples of how it can be used including the types of technologies that enable it to work. Join us for a webinar on Thursday, November 17th, at 1PM CT.

What you will learn:

  • Background and research on why personalization matters and is important
  • How personalization works
  • What personalization can do for an organization including increasing revenue and improving the customer experience
  • Relevant examples of how personalization can be used
  • The technologies that can be employed to effectively make personalization happen

Speaker That Will Be Presenting: Christopher Risner, Chief Strategy Officer, BlueBolt Inc.

 

Topic: Chris will lead the discussion and address why personalization is important, how it works, and provide some technologies that can enable personalization.

Bio: Chris is the Chief Strategy Officer for BlueBolt. His role is primarily in developing marketing strategies, assisting in the sales process, as well as providing strategic consulting services. He has extensive experience at optimizing the customer experience for BlueBolt and its clients and will share his insights as part of this webinar. 

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