The evolution of buyer behavior in an increasingly digital world creates a new generation of marketing strategy.

Marketing automation software allows businesses to automate various social media activities in order to boost their online presence and promote brand awareness, providing a positive effect on sales.

As opposed to B2C marketing, B2B customers are much more sophisticated. They are more informed about the marketplace and take their time to seek out information and to make highly informed decisions based on their market research. Businesses that sell to other businesses (B2B) need to consistently remain at the top of the mind of their prospect list and well as maintaining critical relationships with their existing customers.

Among the many challenges that businesses face, one of the most significant one is finding the right people who will be interested in the products and services. Data collected by CSO Insights shows that 68% of B2B companies still struggle with lead generation. This article discusses ideas on how to generate more leads.

Account based marketing (ABM) is a highly efficient and effective system that eliminates a lot of the low-quality leads that come from more traditional marketing techniques. ABM does this by focusing on the target first - the companies and employees within the company that have the best chance of buying the organization's products and services.

Following up on sales is not the easiest of tasks. This blog post discusses why the "check in" email or phone call follow-up doesn't work and what should be done instead.