HarperCollins Christian Publishers CASE STUDY

Migrating from Magento to Shopify Plus

About
HarperCollins
Christian
HarperCollins Christian Publishing

Client

HarperCollins Christian Publishers

Websites

https://churchsource.com/
https://store.faithgateway.com/

Software

Shopify Plus

Overview and Goals

After running their eCommerce stores on Magento technology for years, HarperCollins wanted a quick turnaround to move their Christian Publishers websites onto Shopify Plus to take advantage of Shopify’s enterprise features and overall stability. Operating as both a B2B and B2C eCommerce business, HarperCollins Christian Publishers needed to make sure their chosen platform provided features unique to their business needs:

Timeline Urgency

Timeline Urgency with a looming Magento license expiration, HarperCollins Christian Publishers’ implementation needed a quick turnaround of a little more than a month to lift and shift the current look and feel of both storefronts onto Shopify Plus.

Custom Development

The HarperCollins Christian Publishers’ marketing team desired the ability to create infinite landing pages as well as custom messaging across various product pages.

Unique Pricing Needs

Ability to create custom discounts, robust tiered pricing logic, and options for customers to use their tax-exempt status or check-out on terms.

Data Migration

Migration of the order and customer histories that had been stored locally in their Magento environment, requiring significant effort to create custom migration scripts.

Implementation

After running their B2C ecommerce stores on Magento technology for years, the HarperCollins Christian Publishers team grew tiresome of the continual challenges that came with application updates, security issues, and the overall amount of support necessary for application and infrastructure issues. Through an exhaustive review of ecommerce technologies, they ultimately decided to move forward with the Shopify Plus platform for its flexibility, ease of use, and stability. After nearly a year of unsuccessfully trying to get a Shopify Plus solution off the ground with another vendor, HarperCollins Christian Publishers stakeholders partnered with BlueBolt based on our expertise implementing B2C and B2B ecommerce projects and our deep knowledge of customizing the Shopify Plus platform.

Leveraging the native functionality and Shopify Plus Scripts, BlueBolt developed custom functionality related to product metadata, customer accounts, customer groups and bulk purchasing, as well as promotions and pricing at checkout. The BlueBolt team worked with the HarperCollins Christian Publishers team to integrate their custom middleware system and JD Edwards data source leveraging the Shopify Plus API to call the HarperCollins Christian Publishers custom middleware system. The BlueBolt and HarperCollins Christian Publishers teams worked in tandem to quickly plan, develop and test the elements as they were being developed. While challenges arose over the course of the implementation, solutions were quickly found through custom scripting and apps to compliment Shopify Plus capabilities.

HarperCollins Christian Publishing Case Study

Success!

From the onset of the engagement, the team was faced with a looming Magento license expiration and was pressed to migrate to Shopify Plus quickly. Together, the BlueBolt and HarperCollins Christian Publishers drove an aggressive implementation plan, ensuring there would be zero disruption to the HarperCollins Christian Publishers business.

Leveraging the native functionality within Shopify Plus, BlueBolt rebuilt both Christian Bookstore – Bibles and Church Resources and FaithGateway Store – Christian Book Store in 6 weeks, in advance of their Magento license expiration. Since that time, conversions have been up 2%, AOV has increased around 14%, and calls into Customer Service for support have steadily decreased due to improved automation and usability enhancements.

Services Provided
  • Shopify Plus Implementation
  • Strategic Roadmap Development
  • Product Data Migration and Optimization
  • Custom Development
  • Systems Integration
  • Business User & Developer Training
  • Post-Launch Technical Support
  • Account Management

UP NEXT

HarperCollins – Integrating Headless CMS and Commerce with Amplience and Shopify Plus

HarperCollins Christian Publishers is the world’s leading Christian publisher. The company produces best selling Bibles, inspirational books, academic resources, curriculum, audio and digital content for the Christian market. Also home to BibleGateway.com, the world’s largest Christian website, and FaithGateway.com, an online community dedicated to helping people grow their faith. As the business has evolved over the years, HarperCollins Christian Publishers has been at the forefront of ecommerce technology to make their ordering process as frictionless as possible.

Solutions

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