Direct to Consumer: Everything B2B Companies Need to Know to Sell D2C
Every company has unique ecommerce requirements and needs. The BlueBolt team works to define your requirements, identify any gaps and leverage the right software technology to craft a commerce solution to meet your needs. The process is a journey, and BlueBolt will help you every step of the way to gain a competitive advantage and accelerate growth.
Today’s B2C andB2B ecommerce has evolved. Customers are seeking digital experiences with both content and commerce, with seamless interactions between online and in person shopping. BlueBolt creates best-in-class blended content and commerce solutions that drive personalized interactions, enticing customers to make purchases from your store.
Turn one-time buyers into longtime fans with a relevant ecommerce marketing strategy. Our creative team shapes the strategy, architecture and design direction of your commerce site to deliver data driven customer experiences, which give you the strongest competitive advantage.
Whether it’s a current customer or a potential customer looking to engage with your brand, having the right digital destination to serve your audience is critical to driving conversions. We spend the time to truly understand your brand and your goals, and use intelligent, data-driven design methods to structure your content to create the ideal experience for your customers.
Own your brand experience from start to finish and reach customers digitally with technology that is flexible enough to accommodate your intended audience, as well as internal business users. Working with industry leading software platforms and third-party apps, BlueBolt masterfully integrates systems to meet our clients unique needs and deliver on their KPIs.
Great digital experiences depend on more than just technology. Working to understand your content goals and business requirements, BlueBolt helps you optimize your content structure. From there, our team designs and executes a plan to better engage your target audience, build loyalty and increase the overall lifetime value of your clients.
When people come to your website, are they able to quickly find the content or products they’re looking for? BlueBolt unifies the content and product browsing experience by seamlessly integrating powerful search technologies across all your digital properties. Empower your website visitors to find exactly what they’re looking for through smart, federated site search.
We know even the best organized content and product catalogs aren’t always easy to search intuitively. By using technology platforms like BlueBolt’s Bravo Squared, we help clients manage content across multiple data sources, websites, catalogs, price books, user profiles and more. BlueBolt helps you reliably deliver the correct results the first time.
Gather the data from user interactions onsite to optimize your user’s journey. BlueBolt’s search solutions smartly integrate browsing data to serve up personalized search experiences, tailored to each unique visitor – helping your users find what they’re looking for and delivering an exceptional experience.
Our goal at BlueBolt isn’t to question every font, color and design choice, but rather to center conversations around data. Our creative team works with our entire web development team to design, create and support a digital strategy that delivers an exceptional customer experience.
Our team studies our clients’ data to ensure alignment around business goals, web design strategy and process expectations moving forward. We obtain any relevant qualitative and quantitative data to obtain a clear understanding of the underlying challenges, motivations, and behaviors of your users.
We execute a staggered design and development implementation process. As clients’ UI/UX designs are completed, they are passed to the development team in batches. This enables the development team to proceed in parallel as the creative design and user experience process continues. All in all, this provides our clients with a demonstration of continual progress, as well as a compressed project timeline.
The BlueBolt team performs an in depth audit to identify if all pages and user actions are being tracked and recorded. From there, we perform a deep analysis of landing page user behavior, technical, journey analysis, heatmaps, recording and navigation. These statistics help us create a holistic picture of your customers and their current digital journey with your brand.
Our team presents the findings from the audit with recommendations on needed steps to help improve your conversion rate and ultimately your customer’s experience with your brand. In the presentation, user experience errors are also highlighted. Resolution of these errors can have a big impact on reaching a client’s KPIs.
Following the audit, our BlueBolt team makes recommendations for AB tests. Working together with our clients, we target 1-3 experiments per month. This enables selection of the final winner from monthly tests, which are then pushed through as a master creative initiative for launch on the website. Additionally, underperforming tests are removed. This process enables our clients to ensure growth in conversion rates through optimization.