Overview and Goals
Previous technologies were out of date, so a new platform was needed to help lower operating costs while increasing conversions
Unique Selling Model
Pricing for and distribution to three different global geographies necessitated custom solutions for fulfillment
Navigate their overall global online and offline commerce workflows and create better customer service experiences
Unfortunately, just two weeks after the launch of their new Magento 2 store, they had to roll back to Magento 1. The switch proved disastrous, causing numerous performance and stability issues, leading to a huge drop in online sales – which account for the majority of HockeyShot’s business transactions. Without a change, and fast, HockeyShot was losing out on business both online and off due to an inefficient platform and an inferior customer experience.
Through strong Design, SEO, and Strategy, BlueBolt has enabled the HockeyShot team to plan and execute strategies for long-term success. With experience in digital solutions for global expansion and operational improvements, BlueBolt has been there to help the client navigate their overall global online and offline commerce workflows.
Even though the project faced delays due to the global pandemic, HockeyShot was able to launch new sites in three different geographic regions – US, CA, and EU – in just five months. Each region is supported by its own local distribution center, which involves complexities around international sales and distribution rules that BlueBolt was able to address through the right customizations.
With Shopify Plus and BlueBolt, HockeyShot no longer has to worry about server and performance issues, constant patching and bug fixes, or ballooning service costs to keep their site up and running. Because of the true SaaS nature of Shopify, the HockeyShot team can now focus on seamlessly creating better customer experiences to market and sell their outstanding products.
- User Experience & Functional Design
- Creative Design
- Custom Development
- Systems Integration
- Post-Launch Technical Support
- Insights & Continual Optimization
- Marketing Assessment