For today’s brands, finding opportunities to stand out is more important than ever. With internet giants like Amazon dominating the market, setting the customer experience bar high, and creating tough competition, companies have to find new ways to better understand customer journeys and create experiences that meet their ever-changing needs.
Digital customer experiences affect customer interactions with your organization, brand recollection, recommendations and loyalty. The bottom line is: superior experiences = more loyalty. In order to create these journeys that resonate with today’s modern consumer, data and testing have to be top of mind for digital leaders. As data and analytics in marketing have had a growing influence on digital interactions in recent years, we’ve seen careful online testing become standard operating procedure for companies that want to move away from intuitive decisions and instead use real time analytics to uncover new opportunities and create better consumer experiences.