SRAM Selects BlueBolt to Tune Up Its Digital Presence

Chris Risner
SRAM Websites 1000

B lueBolt launches an innovative digital commerce experience for SRAM, the preeminent manufacturer of state-of-the-art bicycle components.

Chicago, IL – June 23, 2020 – BlueBolt, Inc., an award winning digital agency, today announced that it helped launch an innovative digital commerce experience for SRAM, the preeminent manufacturer of state-of-the-art bicycle components. BlueBolt provided development and design services for their site:, with Quarq and Zipp launched as SRAM brands going Direct to Consumer.

“While SRAM had worked with BlueBolt previously to digitally enable their robust network of customers, distributors, and retail partners through an Optimizely, formerly Episerver, based business portal, we were now looking to host all our brands on one consumer-facing platform and introduce a more consistent consumer journey.” said Dragana Pajovic, Director of E-Commerce at SRAM. “With our new Quarq and Zipp sites, we have introduced a multi-brand cart and we can now own our brand experience from start to finish – it’s been an exciting step in our digital transformation.”

With the launch of the new sites, SRAM’s products are showcased in an elevated user experience, and early performance shows positive results. Built on the Optimizely Commerce platform, and leveraging the previously implemented B2B site and infrastructure, the B2C site rollouts included innovative functionality and key integrations with several third-party vendors.  Some notable features include:

  • A redesigned site experience on desktop and mobile to enable a frictionless B2C buyer’s journey across the site, including a shared shopping cart across brands.
  • A custom configurator specific to the Quarq product site, which enables a user to build their chosen product directly on the product detail page.  This is a unique customization within Episerver that takes any number of SKU’s and drills down options based on the buyer’s selections, to deliver one final finished product and price.
  • Refreshed brand experiences for Quarq and Zipp, with the addition of the “My Account” section that enables users to store their information, access order history, and create wish lists, resulting in more meaningful customer touchpoints and encouraging brand loyalty across all of SRAM’s brands.

“We’re extremely proud to have designed and developed a beautiful site that truly demonstrates the excellence of the SRAM brand,” said Dave Risner, CEO at BlueBolt. “This new site is not just a place to purchase SRAM’s world class products; it’s a destination for cycling enthusiasts from all over to connect with the brand on a deeper level and immerse themselves in the lifestyle that SRAM represents.”

About SRAM

SRAM® is a manufacturer of innovative bicycle components that was founded in Chicago, Illinois, in September 1987, with the invention of its first product, Grip Shift®. Throughout its 31-year history, SRAM has focused on its product development and innovation expertise in all bicycling disciplines. SRAM has also acquired some of cycling’s most exciting brands. With 3000-plus employees working in offices and manufacturing facilities in 15 countries, SRAM and its brands – RockShox®, TRUVATIV®, Zipp® and Quarq® – comprise the second largest manufacturer of bike components in the world.

About BlueBolt

BlueBolt, Inc. is a full-service digital commerce, content, and enterprise search agency, focused on delivering exceptional B2B & B2C online experiences for leading manufacturers, distributors, and retailers. By combining our deep expertise in Digital Strategy, User Experience Design, Enterprise Search, Development, and Managed Support, we partner with our clients to ensure successful outcomes that drive user adoption and increase revenue.

Since 2005, BlueBolt has had the privilege of working with some truly amazing clients including:  SRAM,  Rather Outdoors, Indian Motorcycle, DISH Network, and many others. We partner with the leading platforms, including, Optimizely, Shopify Plus and BigCommerce to implement solutions that make our customers’ digital goals a reality. Learn more at

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