Overview and Goals
SRAM was looking to launch new B2C sites to expand their market reach, own their brand experience from start to finish, and better understand their customers’ buying patterns and needs. They wanted to create and launch a new digital destination that included:
A redesigned site experience on desktop and mobile to enable a frictionless research and buying journey across the site, including a shared shopping cart across brands.
Refreshed brand experiences for Quarq and Zipp, with the addition of the “My Account” section that enables users to store their information, access order history, and create wish lists, resulting in more meaningful customer touchpoints and encouraging brand loyalty across all of SRAM’s brands.
A custom configurator specific to the Quarq product site, which enables a user to build their chosen product directly on the product detail page. This is a unique customization within Episerver that takes any number of SKU’s and drills down options based on the buyer’s selections, to deliver one final finished product and price.
An outlet for their loyal fanbase to further immerse themselves in the SRAM lifestyle and connect with the brands directly.
Operational & Technology Assessment
Strategic Roadmap Development