After running their website on Magento for many years, HockeyShot looked to replatform to a Shopify Plus solution that would support their long-term business growth. HockeyShot has been selling hockey training aids online since 2007. Over the next few years, the company’s fast ascension lead them to become pioneers and leaders in the industry. Now, players from all around the world started using HockeyShot products, including over 100 NHL players and many professional teams. Soon enough, top hockey ambassadors and social influencers joined the HockeyShot team to train and grow the game of hockey together. Turns out their pivot to Shopify Plus was a big score for the company:
Increase in conversion rate over the previous year
Increase in online revenue over the previous year
Previous technologies were out of date, so a new platform was needed to help lower operating costs while increasing conversions
Pricing for and distribution to three different global geographies necessitated custom solutions for fulfillment
Navigate their overall global online and offline commerce workflows and create better customer service experiences
HockeyShot had run their eCommerce site on Magento for many years. Knowing that version 1 was sunsetting in mid-2020, the HockeyShot team decided to move towards Magento 2, believing that an “upgrade” would improve their site performance.
Unfortunately, just two weeks after the launch of their new Magento 2 store, they had to roll back to Magento 1. The switch proved disastrous, causing numerous performance and stability issues, leading to a huge drop in online sales – which account for the majority of HockeyShot’s business transactions. Without a change, and fast, HockeyShot was losing out on business both online and off due to an inefficient platform and an inferior customer experience.
After concluding that Magento was no longer a viable solution for their business, the HockeyShot team chose to work with Shopify Plus and BlueBolt, having been impressed with the agency’s breadth of expertise around UX Design and their history of successful complex global implementations on Shopify Plus.
Through strong Design, SEO and Strategy, BlueBolt has enabled the HockeyShot team to plan and execute strategies for long-term success. With experience in digital solutions for global expansion and operational improvements, BlueBolt has been there to help the client navigate their overall global online and offline commerce workflows.
Even though the project faced delays due to the global pandemic, HockeyShot was able to launch new Shopify Plus sites in three different geographic regions – US, CA, and EU – in just five months. Each region is supported by its own local distribution center, which involves complexities around international sales and distribution rules that BlueBolt was able to address through the right customizations.
With Shopify Plus and BlueBolt, HockeyShot no longer has to worry about server and performance issues, constant patching and bug fixes, or ballooning service costs to keep their site up and running. Because of the true SaaS nature of Shopify, the HockeyShot team can now focus on seamlessly creating better customer experiences to market and sell their outstanding products.
Ultimately, ROI is the main goal of each and every project BlueBolt undertakes. The new Hockeyshot.com scored big with a 29% increase in conversion rate, with an additional 27% increase in online revenue. Additionally, HockeyShot was named the Best Sports Website by the Web Marketing Association (2021).
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