Client
Music Direct
Website
Category
- Platform Selection
- Commerce
- Design
Software
- BigCommerce
Hitting the right Digital Commerce notes with BigCommerce●
Music Direct, a leading provider of audiophile goods and music in the U.S., operates out of Chicago as a digital catalog-based enterprise. Their mission is to offer exceptional music, top-notch gear, and unparalleled customer service to enthusiasts worldwide. They’ve spent decades connecting music lovers to the kind of sound that makes you stop multitasking and just listen. They don’t chase trends—they chase fidelity. The result? A destination for people who believe music isn’t background noise, it’s the main event.
To enhance their high-end audio retail experience and support business growth, Music Direct partnered with BlueBolt a few years ago. We helped migrate the website to BigCommerce's advanced platform, offering top-tier functionality, enterprise-grade features, customization, and performance. In 2025, BlueBolt redesigned Music Direct’s website to deliver a cleaner, faster, and more immersive experience worthy of true audiophiles. The new site pairs refined UX with performance-driven engineering, making it easier to explore gear, discover music, and fall in love with great sound all over again.
BlueBolt's deep knowledge in both the B2B and B2C ecommerce space was the foundation of what made this project successful●
Service Provided:
- Software Platform Selection
- BigCommerce Implementation
- Strategic Roadmap Development
- User Experience & Functional Design
- Taxonomy
- Platform Development
- ERP and backend systems Integration
- Enterprise Search
- Post Launch Technical Support
- Account Management
Music Direct Project Highlights●
Commerce Software Platform Selection
Collaborated with Music Direct stakeholders to review business needs, evaluate their website, and provide expert advice on selecting new commerce platforms for growth.
World Class Commerce Implementation of BigCommerce
Originally built on open source technologies, including DNN, Music Direct wanted to harness the modern day ecommerce capabilities BigCommerce brings to the table.
Integrated to ERP and Other Backend Systems
Integration to their legacy ERP for product information, order management, and up-to-date shipping and account information.
Modern Search and Smart Product Search Capabilities
The right search UX and technology was critical to enabling their customers to browse their large catalog of equipment and vinyl, ultimately increasing conversions.
BlueBolt is honored to work with Music Direct again to deliver a modern design grounded in real buyer behavior, boosting conversion rates while lowering acquisition costs.
Music Direct's website uses BigCommerce's advanced platform, offering top-tier functionality with enterprise-grade features, customization, and performance. BlueBolt developed a custom solution using open-source technologies to enhance performance and simplify purchasing.
Switching from DNN to BigCommerce brought extensive eCommerce tools, including B2B and B2C capabilities, flexible content management, and scalable infrastructure. This allowed Music Direct to manage promotions and pricing efficiently. BlueBolt also integrated BravoSquared to merge content and commerce, boosting user engagement.
With the new platform, Music Direct can handle sales peaks like Black Friday. The BlueBolt partnership underscores their commitment to innovation and superior user experiences.
Sound Success●
Music Direct’s website has always been a destination for serious music lovers, and the 2025 BlueBolt redesign takes that experience to the next level. Our previous partnership with Music Direct brought BigCommerce B2B/B2C functionality, smarter search, ERP integration, and lightning-fast performance. With the redesign, the site is now more intuitive, scalable, and engaging than ever. The result is a seamless digital experience that mirrors the brand’s dedication to premium sound while driving higher conversions, stronger loyalty, and real business growth.
