Client
Rather Outdoors
Website
Category
- Optimizely Implementation
- Multi-Brand Architecture
- User Experience Strategy
- Global Commerce
Software
- Optimizely DXP and Commerce
- Apple, Amazon and Android Pay
Client Awards
Optimizely digitally unites Rather Outdoors' family of legendary brands●
Rather Outdoors is a family of legendary brands united by a shared purpose: to ensure everyone can enjoy nature with top-notch equipment, crafted with passion and sold with integrity. Their mission is to protect and enhance the world’s greatest outdoor brands, passing them on to future generations even stronger.
With a rich legacy in angling as their foundation, Rather Outdoors is committed to carving out a lasting future for their brands. After acquiring multiple outdoor brands, they sought a digital platform and ecommerce software to unify their content and sales efforts. Teaming up with BlueBolt and Optimizely, Rather Outdoors achieved impressive results:
19%
Increase in year over year Average Order Value
10%
Above annual year over year Conversion Rate goal
3.5%
Exceeded year over year annual Revenue goal
Consolidating our websites on the Optimizely platform streamlined operations and allowed us to create timely content without agencies or developers. This led to significant year-over-year improvements in North America and Europe●
Service Provided:
- Optimizely Implementation
- Systems Integration
- Global Architecture
- UI/UX Design for multiple brands
- Custom Development
- Integrated payment gateways
- Multi-phase Project Road Map
- Project Management
- Account Management
- Business User & Developer Training
- Post-Launch Technical Support
- Account Management
Rather Outdoors Project Highlights●
Create a Global eCommerce Architecture
Implement Optimizely to create a unified eCommerce global business architecture with all eCommerce brands.
Deliver an Exceptional Customer Experience
Create a unified user experience and an exceptional customer journey using across multiple brands.
Integrate with Legacy Systems
Use Optimizely to unite all third party fulfillment and data systems to create a streamlined experience for all.
Facilitate Paired Programming
Develop a set of best practices and use them to train Rather Outdoors' team to maintain and operate the website themselves.
For the Rather family, fishing has always been about community, culture, and family. Their passion for ensuring everyone can experience nature with the right equipment led them to protect and respect top outdoor brands. This commitment inspired Rather Outdoors to partner with Optimizely and BlueBolt Solutions, creating a world-class eCommerce experience. Their new solution offers a dynamic, user-friendly interface for customers while streamlining internal IT and marketing workflows.
Award Winning Success●
Rather Outdoors' content authors and marketing managers efficiently handle multiple brands with minimal training, leveraging a shared digital strategy and global code base for seamless updates.
Customers enjoy a top-tier, multilingual experience with modern design, educational content, state-of-the-art products, and easy checkout options like Apple Pay, Android Pay, and Amazon Pay.
Awarded Outstanding Website (2022) by the Web Marketing Association, Lews.com received perfect scores in design and content. The new website led to a 40-60% drop in bounce rates, 50,000-100,000 user sessions per brand, and significant improvements in key metrics, including a 19% increase in Average Order Value and 3.5% Revenue Growth above goals. As we reel in the success of this project, we look forward to the continued growth and innovation that will keep Rather Outdoors at the forefront of the industry.
