Creating a unified digital-first platform with Optimizely DXP

SRS Family of Roofing Distributors


SRS Distribution


Private Equity

Software Partner


Optimizely Gold Partner Badge logo

Overview and Goals

SRS Distribution needed a digital platform capable of uniting multiple brands under one parent company with a digitally cohesive global architecture. SRS turned to Gartner Magic Quadrant and Forrester Digital Experience Platform Leader, Optimizely, as well as veteran software integration firm, BlueBolt, for their digital-first initaitives.

Leading Optimizely DXP Platform

The nation’s premier roofing distributor needed a robust enterprise software that will grow with them as they continue to expand their footprint across North America.

Global Architecture for All Brands

BlueBolt created a hierarchical architecture that enables SRS to bring all brands under one IT solution on the Optimizely platform.

Scaling for the Las Vegas Bowl

With a multi-year sponsorship of the Las Vegas Bowl in the Pac10 and SEC conferences, it was necessary for the site to automatically scale to handle all traffic after the big game.


SRS needed a robust digital experience platform capable of expanding with them as they continue growing their family of industry-leading roofing distributors. Optimizely was selected due to their continued leadership in the Gartner Magic Quadrant for Digital Experience Platforms. Optimizely’s capability to handle sizeable increases in traffic seamlessly also made it a strong contender as SRS needed a platform that could continue to perform well during the boost from their annual sponsorship of the Las Vegas Bowl. The fact that Optimizely also offers B2B Commerce and Optimization products for the company to grow into if desired was an added bonus.

The initial implementation project for SRS Distribution consisted of creating a hierarchical architecture, forming a global structure each brand in the SRS family could utilize as a standard format, while retaining their own unique brand assets. The project included launching websites for SRS Distribution, Builder Supply Logistics and Top Shield Products. Each of these informational websites included the option to display a catalog for customers to research products online before speaking with their designated customer service representative.

SRS Distribution website


Launching SRS Distribution, Builder Supply Logistics and Top Shield Products on the Optimizely DXP platform allowed the SRS family of brands to expand their digital-first approach across their business units. Thanks to autoscaling, their websites successfully handled the additional traffic from the 2021 Las Vegas Bowl exposure. The SRS Family of brands continues to grow their footprint year over year. Our BlueBolt team is honored to partner with them to help them succeed with their digital initiatives as they seek to be the leading vendor for roofing contractors across North America.

Services Provided
  • CMS implementation to Optimizely
  • Global brand architecture
  • Custom development
  • Third-party software integrations
  • Support and training
  • Proprietary tools built
  • Account management
  • Ongoing support and maintenance


Music Direct – Hitting the Right Digital Commerce Note

SRS Distribution Inc. consists of a family of industry-leading, independent roofing distributors with a common goal and purpose: to focus all their efforts on serving the professional roofing contractor. SRS is a private company sponsored by Leonard Green & Partners and Berkshire Partners and led by a management team of industry veterans who understand the needs of professional contractors.


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