For over 200 years, HarperCollins Publishers has captivated readers worldwide, evolving from a family print shop to the world's second-largest consumer book publisher, headquartered in New York. With 4,000 employees in 17 countries and 120 imprints, HarperCollins produces 10,000 books annually in 16 languages and boasts a catalog exceeding 200,000 titles. Committed to diverse voices, HarperCollins seeks to engage the global community.
Initially migrating from Magento to Shopify Plus, HarperCollins partnered with BlueBolt to integrate Amplience into their Shopify Plus platform. This integration empowered HarperCollins with enhanced control over both their CMS and Commerce sections, fortifying their online presence.
Create content delivery workflows and permissions separate from commerce administration, giving each team full control over their unique programs.
Creating a headless content administration for HarperCollins Publishers provides a process to deliver content across all digital touchpoints in the future.
Integrating products into headless content can be notoriously challenging. HarperCollins is now able to display their recommended products within relevant content where readers can interact and add those products directly to the cart, giving HarperCollins Publishers even more control of their customers’ experience.
After swiftly migrating HarperCollins Publishers' websites from Magento to Shopify Plus, the collaboration continued with BlueBolt to integrate Amplience's headless CMS and E-commerce platform into Shopify Plus. Throughout, BlueBolt provided strategic guidance to streamline workflows, separating content from commerce for better control.
This integration created a Headless CMS and Composable Commerce environment, empowering separate content and commerce administration while maintaining global brand standards. Teams can now deliver content and products seamlessly, despite having separate administrators. Amplience's APIs enable customization with third-party applications, ensuring adaptability to market demands. This combination was a significant win for HarperCollins Publishers, enhancing functionality while streamlining internal processes.
The unlimited opportunities Headless CMS and Composable eCommerce create through the integration of Amplience and Shopify is just beginning to be realized by the HarperCollins Publishers team, having first rolled it out to their cherished and well-read HarperKids blog. After solving for internal marketing complexities, the ability to separately roll out content and commerce to digital touchpoints across the HarperCollins Publishers brand will pay dividends for years to come.
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