Client
Music Direct
Website
Category
- Platform Selection
- Commerce
Software
- BigCommerce
Hitting the right Digital Commerce notes with BigCommerce●
Music Direct's updated website now uses BigCommerce's advanced platform, offering top-tier functionality with enterprise-grade features, customization, and performance.
Partnering with BlueBolt, they perfected the website design for a seamless user experience. BlueBolt developed a custom solution using Open Source technologies to enhance performance and simplify purchasing.
Switching from DNN to BigCommerce brought extensive ecommerce tools, including B2B and B2C capabilities, flexible content management, and scalable infrastructure. This allows Music Direct to efficiently manage promotions and pricing. BlueBolt also integrated BravoSquared to merge content and commerce, boosting user engagement.
With the new platform, Music Direct can handle sales peaks like Black Friday. The BlueBolt partnership underscores their commitment to innovation and superior user experiences.
BlueBolt's deep knowledge in both the B2B and B2C ecommerce space was the foundation of what made this project successful●
Service Provided:
- Software Platform Selection
- BigCommerce Implementation
- Strategic Roadmap Development
- User Experience & Functional Design
- Taxonomy
- Platform Development
- ERP and backend systems Integration
- Enterprise Search
- Post Launch Technical Support
- Account Management
Music Direct Project Highlights●
Commerce Software Platform Selection
Collaborated with Music Direct stakeholders to review business needs, evaluate their website, and provide expert advice on selecting new commerce platforms for growth.
World Class Commerce Implementation of BigCommerce
Originally built on open source technologies, including DNN, Music Direct wanted to harness the modern day ecommerce capabilities BigCommerce brings to the table.
Integrated to ERP and Other Backend Systems
Integration to their legacy ERP for product information, order management, and up-to-date shipping and account information.
Modern Search and Smart Product Search Capabilities
The right search UX and technology was critical to enabling their customers to browse their large catalog of equipment and vinyl, ultimately increasing conversions.
Music Direct, a leading provider of audiophile goods and music in the U.S., operates from Chicago as a digital catalog-centered enterprise. Our shared mission is to offer exceptional music, top-notch gear, and unparalleled customer service to enthusiasts worldwide. With over two decades of experience, Music Direct excels in both analog and digital equipment, championing the merits of analog reproduction.
To enhance their high-end audio retail experience and support business growth, Music Direct partnered with BlueBolt. We recommended switching from DNN to BigCommerce, an advanced Open SaaS e-commerce platform. This transition ensures Music Direct's technology remains cutting-edge, maintaining their industry leadership.
Sound Success●
The result of BlueBolt and Music Direct’s work together can be found in an elevated brand experience that better reflected the mission of Music Direct and created a frictionless buying experience. BlueBolt collaborated with Music Direct to thoroughly understand their unique business needs and implement a solution specifically built to drive their success. Support and enhancement work is also performed on an ongoing basis for maintenance and integrating additional features and functionality. Additionally, our teams are working on rolling out more BigCommerce sites, so stay tuned.
