Music Direct



  • Platform Selection
  • Commerce


  • BigCommerce

Hitting the right Digital Commerce notes with BigCommerce

Music Direct's revamped website utilizes BigCommerce's cutting-edge ecommerce platform, offering top-tier functionality. BigCommerce empowers businesses of all sizes to expand online operations with enterprise-grade features, customization, and performance, all delivered with ease.

During the initial collaboration between Music Direct and BlueBolt, meticulous attention was given to design refinement. Together, they fine-tuned the website's aesthetics and navigability, ensuring a seamless user experience. BlueBolt engineered a tailored commerce solution, blending Open Source technologies to enhance site performance and streamline the purchasing process.

The migration from DNN to BigCommerce brought a wealth of ecommerce tools, including B2B and B2C capabilities, content management flexibility, and scalable infrastructure. This transition enabled Music Direct to manage promotions, discounts, and pricing rules across various categories efficiently. Leveraging BravoSquared, BlueBolt integrated content and commerce seamlessly to enhance user engagement.

With the new platform in place, Music Direct can effortlessly adapt to sales peaks, such as Black Friday and Cyber Monday, without prior preparation. The partnership between Music Direct and BlueBolt underscores a commitment to technological innovation and enhanced user experiences.

Service Provided:

  • Software Platform Selection
  • BigCommerce Implementation
  • Strategic Roadmap Development
  • User Experience & Functional Design
  • Taxonomy
  • Platform Development
  • ERP and backend systems Integration
  • Enterprise Search
  • Post Launch Technical Support
  • Account Management

Music Direct Project Highlights

Commerce Software Platform Selection

Worked with the Music Direct stakeholders to review business requirements and desires, reviewed their existing website and provided expert guidance on selecting their next commerce platforms to help them grow.

World Class Commerce Implementation of BigCommerce

Originally built on open source technologies, including DNN, Music Direct wanted to harness the modern day ecommerce capabilities BigCommerce brings to the table.

Integrated to ERP and Other Backend Systems

Integration to their legacy ERP for product information, order management, and up-to-date shipping and account information.

Modern Search and Smart Product Search Capabilities

The right search UX and technology was critical to enabling their customers to browse their large catalog of equipment and vinyl, ultimately increasing conversions.

Music Direct stands as the foremost provider of audiophile goods and music across the United States, operating as a digital catalog-centered enterprise headquartered in Chicago. Our collective mission, shared by Music Direct and ourselves, is dedicated to delivering exceptional music, top-notch gear, and unparalleled customer service to music enthusiasts worldwide. With over two decades of expertise, Music Direct boasts extensive experience with some of the finest analog and digital equipment globally, while fervently advocating for the merits of analog reproduction.

As a leading retailer in high-end audio, audiophile music, and accessories, Music Direct sought a robust ecommerce solution capable of delivering an outstanding customer experience and facilitating business growth. Leveraging years of collaboration with Music Direct, BlueBolt comprehended the challenges they encountered and recommended transitioning from DNN to BigCommerce, the premier Open SaaS e-commerce platform catering to both burgeoning and established brands.

With our longstanding partnership, Music Direct can ensure their technological infrastructure remains modern and equipped to sustain their position at the forefront of the industry.

Music Direct Case Study

Sound Success

The result of BlueBolt and Music Direct’s work together can be found in an elevated brand experience that better reflected the mission of Music Direct and created a frictionless buying experience. BlueBolt collaborated with Music Direct to thoroughly understand their unique business needs and implement a solution specifically built to drive their success. Support and enhancement work is also performed on an ongoing basis for maintenance and integrating additional features and functionality. Additionally, our teams are working on rolling out more BigCommerce sites, so stay tuned.

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