SRS Distribution



  • Distribution
  • Private Equity


  • Optimizely

Creating a unified digital-first platform with Optimizely

SRS Distribution is the largest network of independent distributor brands in the U.S. Each independent brand operates regional branches that are bound by a culture that focuses on customer relationships and service; efficiency through innovation; as well as a passion to enrich every customer and their business. SRS Distribution makes distributor brands better. By acquiring independent distributor brands, SRS allows them to share the resources and national support to improve the lives of employees, customers and suppliers alike. Every SRS Distribution branch brings value to their customers with a consultative approach to help them find the products needed – whether online or in person. SRS Distribution came to BlueBolt wanting to implement a digital platform capable of uniting their multiple brands under one parent company with a cohesive global architecture. SRS turned to Gartner Magic Quadrant and Forrester Digital Experience Platform Leader, Optimizely, as well as veteran software integration firm, BlueBolt, for their digital-first initiatives.

Service Provided:

  • Optimizely DXP Implementation
  • Global Brand Architecture
  • Custom Development
  • Third Party Software Integrations
  • Custom Development
  • Ongoing Support and Maintenance

Building A Website Infrastructure to Fuel Growth

Implementing the Optimizely DXP Platform

The nation’s premier roofing distributor needed a robust enterprise software that will grow with them as they continue to expand their footprint across North America.

Creating a Global Architecture for All Brands

BlueBolt created a hierarchical architecture that enables SRS to bring all brands under one IT solution on the Optimizely platform.

Scaling for the Las Vegas Bowl

With a multi-year sponsorship of the Las Vegas Bowl in the Pac10 and SEC conferences, it was necessary for the site to automatically scale to handle all traffic after the big game.

SRS needed a robust digital experience platform capable of expanding with them as they continue growing their family of industry-leading roofing distributors. Optimizely was selected due to their continued leadership in the Gartner Magic Quadrant for Digital Experience Platforms. Optimizely’s capability to handle sizeable increases in traffic seamlessly also made it a strong contender as SRS Distribution needed a platform that could continue to perform well during the boost from their annual sponsorship of the Las Vegas Bowl. The fact that Optimizely also offers B2B Commerce and optimization products for the company to grow into if desired was an added bonus.

The initial implementation project for SRS Distribution consisted of creating a hierarchical architecture, forming a global structure each brand in the SRS family could utilize as a standard format, while retaining their own unique brand assets. The project included launching websites for SRS Distribution, Builder Supply Logistics and Top Shield Products. Each of these informational websites included the option to display a catalog for customers to research products online before speaking with their designated customer service representative.

SRS Distribution Case Study

A Scaling Success

Launching SRS Distribution, Builder Supply Logistics and Top Shield Products on the Optimizely DXP platform allowed the SRS family of brands to expand their digital-first approach across their business units to help reach their growth goals. Thanks to autoscaling, their websites successfully handled the additional traffic from the 2021 Las Vegas Bowl exposure. The SRS Family of brands continues to expand their footprint year over year. Our BlueBolt team is honored to partner with them to help them succeed with their digital initiatives as they seek to be the leading vendor for roofing contractors across North America.

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