Why Upgrade to Shopify 2.0

Chuck Goldsworthy
Women shopping online with new Shopify 2.0

T here are some exciting and useful updates to the Shopify platform that make a Shopify 2.0 platform upgrade worth considering. The new version of Shopify makes it easier to personalize your store and gives you more powerful developer tools, while also upgrading both security and scalability.

There are some exciting and useful updates to the Shopify platform that make a Shopify 2.0 platform upgrade worth considering. The new version of Shopify makes it easier to personalize your store and gives you more powerful developer tools, while also upgrading both security and scalability. With sections on every page, app-powered blocks and flexible data storage, the process of building a theme on Shopify is easier than ever before. Here are a few reasons why the Shopify 2.0 upgrade is worth the time, effort and money:

Sections Everywhere

Historically, Shopify has only allowed sections on the home page of your store, which has frustrated many a merchant and developer. BlueBolt’s favorite feature in Shopify 2.0 is that Sections are now able to be used on every page, giving merchants the ultimate control over the store, as well as the ability to personalize their customers’ experience. In a world where everyone is looking to stay ahead of their competitors, this upgrade has the potential to be a game changer for savvy brands (and developers).

Enhanced Features

Shopify 2.0 offers a range of new features such as improved checkout, a more user-friendly admin interface and more customization options for your store’s design. These features can help streamline your business operations and make it easier for customers to purchase from your store. The other benefit to these updates is that they truly make developers happy, as they now have a much more robust toolkit to help them run your store more efficiently.

Improved App Integration

While the Shopify marketplace is full of powerful apps to help you run your ecommerce store, the way they were installed with Shopify 1.0 was quite inflexible, frustrating many developers and merchants. That has all changed with Shopify 2.0. Now, apps are installed in your storefront as modular app blocks. This has numerous benefits such as being able to control which pages the blocks appear on and allowing for improved editing features, can help create personalized experiences, maximizing the app’s benefits. This is all done through the enhanced configuration options.

Better Scalability

As your business grows, so does the need for more advanced features and functionality. Shopify 2.0 is built to scale with your business, making it a great choice for businesses that are looking to expand in the future. Shopify Plus’s cloud-based infrastructure—which has powered over 600,000 merchants at 80,000 requests per second —was built to be resilient, with systems for controlled latency and solutions to ensure no single point of failure. To maintain peak performance, Shopify’s in-house team manually performs extensive passive load testing and optimizations by combing through critical parts of the platform. The result is 99.99% uptime, with servers capable of handling thousands of transactions per minute, all without slowing your store’s overall performance.

Increased Security

Shopify 2.0 comes with several enhanced security features. This can help protect your business and customers from cyber threats and give them peace of mind when making purchases from your store. The updated security features include additional password strength indicators, two-factor authentication, encryption and fraud detection capabilities.

Faster Performance

One of the core tenants of delivering a great customer experience, as well as improving your SEO, is delivering a website with fast page loading times. Shopify 2.0 boasts faster load times and improved overall performance, which can lead to a better user experience resulting in increased sales and customer satisfaction. Google research has shown a website loading time of between 1.5 and 3 seconds is optimal. Slower than that and users may abandon your cart or website. For example, Shopify’s new standard storefront theme ‘Dawn’ is 35% faster than the previous default theme. Switching themes may decrease your load time, leading to fewer bounces and secure sales. Additionally, many of Shopify’s new themes have increased functionality, so that your website many not need as many external apps. This again may improve your page loading speed.

Overall, upgrading to Shopify 2.0 can offer a range of benefits for your business. Ultimately, all of these improvements will enhance not only your customer’s shopping experience, but it will also make it more pleasurable to run and manage your store, making this upgrade a win-win. The good news is that with all Shopify updates, it can be relatively easy to turn on many of these new features. However, if you’ve been looking for a time to redesign your store, now is the time to do it so that your team can take advantage of the new Sections upgrade.

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